Cycling. The Red Bull Group will have a team at the 2024 Tour de France

The Red Bull Group and the Bora-Hansgrohe team announced on Thursday that they have entered into a partnership agreement that will begin at this summer’s Tour de France. The German team, whose ranks also include the Slovenian Primoz Roglic, will be called Red Bull-Bora-Hansgrohe at the Grande Boucle, which will start on June 29 from Florence.

“The goal is to establish ourselves at the top of our sport. With Red Bull as the majority shareholder, team manager Ralph Denk will optimize the existing structure and benefit from the excellent performance expertise of other Red Bull projects,” the team said in a press release.

Red Bull is increasingly appearing in the sports market

Specializing in energy drinks, the Red Bull brand is already present in many sports such as Formula 1 and also individually sponsors star cyclists such as Belgian Wout Van Aert. This winter, it became a 51% majority shareholder in the company of Ralph Denk, the manager who holds the license for the Bora-Hansgrohe team.

With the arrival of Red Bull, whose financial contribution was not specified, the team promises to be a formidable competitor for years to come from the UAE and Visma-Lease teams that have dominated the peloton for several years. In 2025, the new Army will also launch a program designed for promising under-23 riders to transition between juniors and the World Tour team.

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